New research identifies a simple trick that may reduce drinking

Peer reviewed: Yes
Method of research: Randomised controlled/clinical trial
Subject of study: People

A new study published today in the scientific journal Addiction has found that households in the United Kingdom consumed about 6.5% less wine when drinking from smaller (290 ml) glasses than from larger (350 ml) glasses.  

This randomised controlled trial recruited 260 UK households from the general population that consuming at least two 75cl bottles of wine each week.  During two 14-day intervention periods, households were asked to buy a pre-set amount of wine to drink at home in either 75cl or 37.5cl bottles, in randomised order. They were also randomised to receive smaller (290ml) or larger (350ml) glasses from which to drink. Volume of wine consumed at the end of each 14-day intervention period was measured using photographs of purchased bottles, weighed on provided scales.  Using smaller glasses reduced the amount of wine drunk by around 6.5% (253ml per fortnight) – although there is some uncertainty around this effect. Drinking from smaller bottles reduced the amount of wine drunk by 3.6% (146ml per fortnight) but there is greater uncertainty around this effect.

Wine is the most commonly drunk alcoholic beverage in Europe, and most of it is consumed in homes rather than in bars, restaurants or pubs.  It’s already known that using larger glasses increases the volume of wine sold in restaurants and the size of wine glasses in general has increased dramatically over the last three decades.  If the effects of wine glass size on consumption are proven reliable, with effects sustained over time, reducing the size of wine glasses used in homes could contribute to policies for reducing drinking. These policies could include pricing glasses according to capacity to increase the demand for smaller glasses, and regulating glass sizes in bars, restaurants, and other licensed premises to help shift social norms for what constitutes an acceptable glass size for use outside as well as within the home.  

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For editors:

This paper is free to read for one month after publication from the Wiley Online Library: or by contacting Jean O’Reilly, Editorial Manager, Addiction,

To speak with lead author Dr. Eleni Mantzari please contact her at the University of Cambridge by email ( or telephone (07778149432).

Full citation for article: Mantzari E, Ventsel M, Ferrar J, Pilling MA, Hollands GJ, Marteau TM (2022) Impact of wine bottle and glass sizes on wine consumption at home: a within and between households randomised controlled trial. Addiction: doi: 10.1111/add.16005

Funding: Collaborative Award in Science from Wellcome Trust (Behaviour Change by Design: 206853/Z/17/Z) awarded to Theresa Marteau, Paul Fletcher, Gareth Hollands, Marcus Munafò.

Declaration of interests:  All authors have completed the Unified Competing Interest form (available on request from the corresponding author) and declare: no support from any organisation for the submitted work; no financial relationships with any organisations that might have an interest in the submitted work in the previous three years; and no other relationships or activities that could appear to have influenced the submitted work.