UK watchdog bans British American Tobacco (BAT) from advertising on Instagram

A ruling by the UK Advertising Standards Authority (ASA) has banned British American Tobacco (BAT) from advertising on Instagram. The tobacco company had argued that its Vype Instagram account was the equivalent to a company-owned web site and therefore did not constitute advertising. The ASA ruled that BAT’s use of celebrities to promote its products went beyond providing factual organisational information and constituted a form of advertising.

Source: https://cyprus-mail.com/2019/12/18/uk-ad-watchdog-bans-bat-from-instagram-e-cigarette-promotion/