JUUL cuts valuation by $2 billion

E-cigarette company JUUL Labs Inc has cut its valuation by a further $2 billion in 2020. In 2018, JUUL was valued at $38 billion; however, stricter regulations on youth vaping, restrictions placed on flavoured products, the company’s decision to exit certain markets and restructuring costs have resulted in valuations falling, down from $12 billion in 2019 to $10 billion in 2020.

Source: https://uk.reuters.com/article/uk-juul-valuation/e-cigarette-maker-juul-cuts-valuation-to-10-billion-memo-idUKKBN27E3B8