Italian regulator investigates British American Tobacco over alleged covert advertising

Tobacco company British America Tobacco (BAT) is under investigation by the Italian market and free competition regulator (AGCM) following claims that it used covert methods to advertise its heated tobacco products. BAT is accused of using celebrities to advertise and market their Glo Hyper device on social media. BAT deny the allegations and say that they have acted in a correct manner.